Do you run pay-per-click (PPC) ads on sites like Google Ads and Facebook? Whether you’re running a small campaign on Amazon, or you’re running a massive campaign on Google, getting your account suspended can put a damper on your marketing plans.
However, getting your Amazon PPC ad account suspended isn’t as bad as getting your Google account suspended. The reason is that Google generally provides a larger share of search traffic to advertisers.
Did Google suspend your Google Ads account?
Just when you think you’ve gotten the hang of publishing effective paid ads, a suspended account could put a wrench in your plans. PPC ads are a major part of your digital marketing campaign. A suspended Google Ads account is a big deal. Your paid ads send traffic to your website, and when your ads stop running, you lose that traffic.
If Google suspends your Google Ads account, you might be wondering how you can reinstate it. Is it even possible to reverse a suspension? While you can reverse a Google Ads account suspension, it’s not as simple as calling someone to explain the mistake.
Google suspends accounts all the time for various reasons ranging from suspicious payment activity to circumventing systems. Sometimes, people are able to reverse this decision, but it takes some finesse. If you make any mistakes, it could mean that Google permanently bars you from having an account. To prevent this fate, here’s what you should avoid doing after an account suspension.
1. Don’t create a new ad account.
When Google suspends your account, your first thought might be to create another account, but that could ruin your chances of winning your appeal.
Google automatically checks information against its database of suspended accounts. They know if your payment information, billing address, website, or company name matches a suspended account. When Google matches the data, they will suspend your new account.
Don’t try to get away with using a different credit card for your new account. Once you enter your website into the system, Google will know you already have a suspended account based on your domain name and/or URLs/URIs.
Once you have two suspended accounts, it’s harder to win an appeal for your first suspension because creating a new account is a direct violation of Google’s policies and will disqualify you from having an account from that point forward. Google says that creating a new account falls under “Circumventing Systems” and is an egregious violation.
It’s frustrating not being able to run ads on Google, but it’s better to avoid creating a new account while you’re working on an appeal.
2. Don’t insert emotion into your appeal.
If you’re like most people, you’ll be submitting an appeal to Google to reinstate your ad account. You’re probably really upset.
However, when you craft your appeal, make sure you leave emotion out of the equation. Google treats appeals matter-of-factly. The more emotion you insert, the harder it is for their reps to objectively assess your situation.
No matter how upset you are, and no matter how unfair the suspension seems, stick to the facts. It’s a given that you feel the suspension was unfair. You don’t want to put any of that in your appeal.
3. Don’t submit an appeal hastily.
Wait a little bit and review your appeal before you submit that appeal to Google asking them to reinstate your ads account. You want your appeal to be as professional, clear, and concise as possible. You also don’t want any spelling, grammar, or punctuation mistakes.
When you take time to review your appeal, you can also catch yourself if you’ve inserted emotion into your document. A clean, professional, factual appeal is more likely to be perceived as genuine than one filled with errors and emotion.
4. Don’t continue submitting appeals.
There is no limit to how many appeals you can submit to Google.
However, it’s not recommended to submit numerous appeals. The more appeals you make to a previously rejected appeal, the less likely your next appeal is to even be reviewed.
Just like if you were to appeal the decision of a judge, only submit a new appeal if you have new, relevant information. If your appeal keeps getting denied, stop and consult with a professional marketing agency dedicated to helping reverse Google Ads account suspensions.
If your situation deserves a reversal, and your appeals keep getting denied, there’s a reason. A professional can help you figure out what you’re doing wrong and help you craft a stronger, more effective appeal.
5. Don’t hire someone from Fiverr.
Be extremely careful if you hire someone from Fiverr to make your appeal. You’re risking a permanent suspension.
Sometimes, there are legitimate professionals on Fiverr who are looking to pick up some more clients, but most of the time, people who offer services are just looking for side gigs and you won’t find people with enough experience to get results.
Thinking about hiring someone to advocate on your behalf for reinstatement? If so, you must exercise caution. Someone who doesn’t have a track record of success could make your situation worse.
If they submit an ineffective appeal on your behalf and that appeal is denied, you may be out of luck. If they submit an appeal on your behalf that contains false information, that could also ruin your chances of a successful appeal.
6. Don’t bother calling Google.
It sounds harsh, but don’t try calling Google to fix your suspended ads account. They can’t help you over the phone.
While Google does provide some technical support over the phone, they don’t provide support for suspended accounts. There is nobody you can talk to from Google over the phone who will be able to help you with a suspended account.
It’s unfortunate that all of your communications have to take place through email to resolve your suspended Google Ads account, but that’s the way it works.
7. Don’t get your hopes up — stay neutral.
If Google suspends you, it is possible to have the company reinstate your Google Ads account. However, don’t set yourself up for major disappointment by believing you have an open-and-shut case.
There are many people who have had legitimate technical errors that caused Google to suspend their accounts. Many were still unable to get their accounts back. It could be that Google is overwhelmed with a high volume of appeals, and many appeals are denied at first glance. It’s hard to say.
Your best course of action is to connect with a professional to have them craft, submit, and manage your appeal.
8. Don’t give up on a rejected appeal.
If you’ve already had your appeal rejected, don’t give up hope. Although getting an account reinstated after a rejected appeal is harder, it’s not impossible.
The key is finding the right leverage to prove you deserve to get your account back.
For example, if Google suspended you because you accidentally created three different accounts when you were actually trying to log in, you need to explain exactly what happened and why. You may even need to suggest looking up the times of your account creations to substantiate your claim.
Remember that Google’s representatives are busy all day, every day, and may not take time to look that deeply into your appeal. In some cases, you might need to make these small suggestions to get them to spend more time on your case.
A Suspended Google Ads Account Isn’t the End of the World.
As a last resort, if Google won’t reinstate your account, don’t panic. It’s not the end of the world.
There are plenty of other PPC platforms you can run ads on to make up for your lost traffic from Google, including Bing and DuckDuckGo. You can advertise on social media platforms and ramp up our SEO efforts.
A suspended Google Ads account isn’t the end of your PPC traffic. It just means you need to use other platforms until your sus.
Featured Image: Brett Jordan; Pexels.com. Thank you!